Southern Car Club are sad to announce the untimely passing of one of its most influential members, Alex Mellon. Alex had been suffering from Chronic Pulmonary Disease for a number of years, and more recently it had affected his mobility.
In his earlier business career, when based in London, Alex had been associated with high-end business magazines and fledgling Formula1 teams, both as an advertising salesman and then as a sponsor handler.
One of his early forays into rallying, resulted in a ground breaking sponsorship deal for low alcohol beer brand Clausthaler to support Trevor Smith in a Ford Sierra Cosworth in the British Championship, which is when I first met Alex.
After moving to Bournemouth, Alex joined the Rallye Sunseeker organising team as Marketing Manager. For fifteen years he held that post until the events unforeseen demise at the end of 2013. Rallye Sunseeker has often been held up as a model blend of rally action and marketing expertise, a fact that is as much down to Alex as anyone else. A true salesman, his book of contacts and telephone numbers was legendary.
Alex also used his skills to raise money for various local charities, often allied to the Rallye Sunseeker Charity Dinner which became well known amongst local business owners who loyaly supported both the rally and charities.
Sadly, it seems that he left no known relatives, having parted from a long-time partner some years ago. I was proud to have worked alongside Alex and I believe he will be fondly remembered by many.